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BBC Wimbledon 2012 | Promo Video
Anyone else watch Nadal get Rosolted the other night? It was epic, wonderful to see the underdog come on top and I guess that’s one of the wonders of sports. You never know who’s going to win, stats...
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#VERSUS – We Run This Town | NYC
In 6 days time, we join 250,000 fellow runners to complete the British 10k. During my time out in the Big Apple, I had the pleasure of meeting up with Keith Morrison and fellow Yin & Yang member...
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Nike World Basketball Festival
One thing that Nike (pronounced Nike-y) does best is tapping into different subcultures successfully. This past weekend saw the mega brand teamed up with Choice FM and London School of Basketball to...
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Nike x O2 Team Up For Priority Sports
In the past few weeks, Nike must have unveiled around 4-5 new products, a collaboration with Xbox 360 and now they’ve only gone and teamed up with O2 to create unique new digital sports club: Priority...
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Team GB Football | LDN 2012 Olympic Diary
We all know that it is a big deal when global sporting events such as the Olympics come around every 4 years. I’ll be honest and say that in the past, like many football fans, I have not always got...
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Nike – Find Your Greatness
I said last week that I’d give it a break from posting Nike content as the brand has gotten so major coverage on the website as of late, don’t want to make readers feel as if we’re sponsored by the...
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Legends Run Forever
500 runners joined marathon world record holder Paula Radcliffe at the Nike+ FuelStation at Clapham Common – a digitally enabled sporting clubhouse designed to inspire London’s athlete community. Join...
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British Airways – Social Symphony
British Airways has launched the #HomeAdvantage campaign encouraging the nation to stay at home and support Team GB instead of going on holiday during the Olympics period *Cough Cough Yin*. Check out...
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Nike Running – Test The Elements Experience
Ever had the urge to step out for a run in blizzard like conditions…well thats exactly what happened when we were invited by Nike UK to literally put the new Test The Elements collection to the Test....
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adidas by Stella McCartney SS13 Tennis Barricade Collection
This week saw the launch of adidas by Stella McCartney barricade, a new collection of tennis apparel offering a fusion of adidas high end technologies and Stella’s unique style for the performance...
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